Price Match

Seen your holiday elsewhere cheaper?

We’re passionate about offering amongst the best prices in the UK travel market and we track millions of prices everyday to ensure that that’s the case! However, in the rare case that you do find your holiday is showing cheaper elsewhere – we’ll match it!!

Price match

How do I apply for a price match? Simply give our friendly Sales team a call on 01274 422333 so that they can validate the price you’ve seen and confirm your new booking, honouring the price match. You’ll need to call us straight away if you do find a cheaper price, as prices can fluctuate hugely from one minute to the next.

The holiday that you want us to match must be available to immediately book from a UK travel website, priced in Pound Sterling, and be an ATOL protected ‘Package’ holiday – we don’t offer a pricematch against flight or accommodation only bookings.

The holiday, of course, has to be exactly the same as the one we’re offering with their price being based on the same party size, dates, duration and travelling on the same flight with the same flight number and in-flight ‘extras’. The transfers need to be the same (i.e shuttle coach vs private taxi) and must be to the same hotel with the same type and number of rooms, on the same board basis.

You need to make sure that the booking terms are the same too – we’ll not be able to match a non-refundable room rate against a refundable room rate, for example.

The price will also need to be available to the general public and not just available if you are a member of a particular scheme or group and the price shouldn’t include any coupons or vouchers.

Other things to note

Sometimes, some travel websites may display prices that are no longer available or are otherwise incorrect. If we believe this to be the case, we shall try and verify it by contacting the provider, but, ultimately, we reserve the right to decline an application if we can’t verify the accuracy or validity of the other offer to our satisfaction.

The UK travel market is extremely volatile when it comes to prices, and airfares, in particular, can fluctuate massively from one moment to the next affecting the overall holiday price. Therefore, once your holiday price is agreed with Sunmaster and accepted by you, and once your booking is confirmed, we are unable to consider a price match.